Sina Home reported on April 21, 2021:
“China5G It can lead the world, and I firmly believe that the Boeing film made in China can also match the international level. ” Langmei New Materials Chairman Guo Senlang said recently when talking about the development of the industry.
Seeing that products made in China seriously are disliked because of their "origin", while those fake and foreign products wearing foreign brands are highly respected. Guo Senlang did not give up the principle because of the small profit in front of him, and always had the feeling of manufacturing in China. Under his leadership, Langmei New Materials started from technological breakthroughs, adjusted product standards, led the industry to develop to a high-end line, and made a strong voice to the world "I It's made in China."
In the Boeing film and decorative film industry, there is a phenomenon that some domestic manufacturers register a brand in South Korea or Japan in order to cater to the Chinese people's preference for imported brands, and then claim to be imported brand products, raise prices and deceive consumers By.
Among them, many OEM manufacturers also proposed this approach to Langmei New Materials. They asked that Chinese characters should not appear on the products and packaging, and they should be directly marked as foreign brands, even distributors and company salesmen. This was also proposed, but Guo Senlang refused.
As a member of the local CPPCC and executive committee of the Federation of Industry and Commerce, Guo Senlang is very clear, "This approach will bring about short-term sales, but in the long run it is not conducive to manufacturing in China. You can't just be a company for short-term benefits. Chinese companies We should have a strong sense of national responsibility and insist on being a good Chinese brand in order to make the world trust Chinese manufacturing.”
Guo Senlang pointed out that in the 80s of the last century, the TV sets used by people were generally Sony and LG from abroad, but now there are Skyworth, Haier and other well-known brands in China. In the past, the mobile phones we used were Motorola and Ericsson, but now the world's sales leaders are China's Huawei and Xiaomi. It is these companies who have worked hard and worked tirelessly to become Chinese brands, which has led to the pattern that many industries are now at the forefront of the world.
"The reason why many consumers don't trust domestic brands is because the industry was small in scale, chaotic in management, and lack of brand awareness. In order to fight a price war, domestic counterparts compressed the thickness of Boeing's film and glue to the limit, so as to bring the entire industry into There was a dead end, and alternative products such as paint-free boards and melamine boards appeared.”
In this regard, Guo Senlang was deeply distressed and duty-bound, so he created the "Chengxing" Boeing film brand, which means "inheriting the past and ushering in the future, and building a prosperous state". After years of hard work, Chengxing has become a well-received high-end Boeing film brand, and has served well-known manufacturers such as Midea, Haier, Hisense, Kelon, Changhong, Skyworth, TCL. The establishment of Chengxing's high-quality Boeing film has greatly broadened the user group of Boeing film, and regained the confidence of the majority of users to use domestic Boeing film.
By 2021, Langmei New Materials will once again step up to a new level, and a new production and research and development base covering an area of 2 more than 20,000 square meters will be completed and put into operation. The new production base has a high-standard engineering technology research and development center and a modern production plant, integrating research and development, production and testing, which will greatly enhance the independent research and development capabilities of new materials, and help my country's Boeing film, PVC Quality upgrades for new materials such as decorative sheets. So far, Langmei New Materials has taken another step forward on the road of "letting the world trust China's manufacturing".
Regarding future planning, Guo Senlang said bluntly, "My dream is to make Chengxing and Langmei the industry quality benchmark, bringing richer and healthier decorative materials to the world, and making the world trust Made in China."
With more and more Chinese manufacturing leading the world, consumers' feelings for national brands are also deepening. Building a national high-end brand is a move in line with the times. Under the leadership of Guo Senlang, Langmei's new materials not only gave the Chinese people more confidence in domestic brands, but also let the world see the power of Chinese manufacturing.
